A Day in the Life of an Amazon Advertising Agency

Running an Amazon advertising agency can be an incredibly rewarding and fast-paced career. Every day, teams of talented professionals work together to manage and optimize advertising campaigns for clients, ensuring they are getting the best possible results from their investment. In this blog post, we’ll take you behind the scenes and walk through a typical day at an Amazon advertising agency, such as Forerunner Marketing, to give you a deeper understanding of how these agencies operate.

The Morning Routine

Every day at an Amazon advertising agency begins with the team checking in with their respective roles. It’s crucial to start the day organized and prepared for the many tasks that lie ahead. As soon as the workday begins, the first task is often to check the performance of active ad campaigns. Account managers and advertising specialists analyze reports and metrics from the previous day to identify any immediate issues or opportunities. These could range from keywords that need to be adjusted to underperforming ads that require optimization.

For an Amazon advertising agency like Forerunner Marketing, analyzing metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) is key to understanding whether a campaign is on the right track. Team members might use tools such as Amazon’s own advertising platform, Amazon Seller Central, or third-party software to pull these reports.

Checking emails is another morning routine. Clients frequently send requests, new product listings, or performance feedback. Ensuring prompt and clear communication with clients is essential, as they rely on their Amazon advertising partners to navigate the complex world of e-commerce and advertising. Clear and timely communication helps build strong relationships with clients, which is critical to the success of any agency.

Mid-Morning: Optimization and Strategy

Once the initial checks are done, the real work begins. The next phase is optimization. Based on the data collected in the morning, the team begins to refine ongoing campaigns. Amazon advertising operates in a highly competitive environment, so staying ahead of the competition is vital. During this stage, advertisers focus on adjusting keywords, tweaking ad copy, adjusting bids, and fine-tuning audience targeting to ensure maximum effectiveness.

The team focuses on various types of ads, including Sponsored Products, Sponsored Brands, and Sponsored Display. Each of these ad types requires a different approach, and as such, the team needs to be well-versed in the nuances of each format. For example, Sponsored Products ads often require extensive keyword research and bid adjustments, while Sponsored Brand ads require an understanding of creative design and copywriting to craft the perfect brand message.

Optimization is not just about making tweaks here and there; it’s about testing and experimenting with different approaches to see what yields the best results. A lot of time is spent on A/B testing – running multiple variations of the same ad and comparing which one performs best. Over time, this leads to the creation of more effective campaigns that drive results.

Lunchtime: Collaborative Discussions and Strategy Updates

By noon, teams often take a break from their individual tasks to meet and discuss overall strategy. These discussions may involve account managers, PPC specialists, designers, and content writers. Collaboration is at the core of a successful Amazon advertising agency, as a cohesive approach across different roles ensures campaigns are running smoothly and strategically.

At Forerunner Marketing, daily stand-ups or team meetings are crucial for keeping everyone on the same page. It’s during these discussions that teams may talk about upcoming launches, high-priority clients, or specific challenges they’re facing in campaigns. Having these discussions not only helps with problem-solving but also provides opportunities to brainstorm new strategies and techniques that could improve performance.

Strategy updates are especially important for clients who have seasonal products or special promotions. An Amazon advertising agency must be prepared to quickly adapt their strategies to accommodate these changes. For example, if a client has a big product launch coming up, the team must be prepared to allocate more ad spend to ensure maximum visibility for the new product.

Early Afternoon: Client Communication

The afternoon typically kicks off with client communications. Whether it’s through emails, phone calls, or video meetings, maintaining a strong relationship with clients is crucial. Many times, the agency will meet with clients to discuss campaign performance, review the latest reports, and agree on any changes or adjustments to be made.

These client calls often begin with a review of KPIs (Key Performance Indicators). For example, an account manager will go over the ROAS, sales volume, and other relevant metrics to show how the campaign is performing. Based on these results, clients may request additional budget or ask for certain product lines to be emphasized.

During these meetings, it’s not just about showing results – it’s also about offering solutions. If a campaign is underperforming, the team may discuss a new approach, share industry insights, or suggest testing new ad formats. For an Amazon advertising agency, the goal is to always provide value to the client while also helping them grow their business on Amazon.

Mid-Afternoon: New Campaigns and Product Launches

As the day progresses, the team shifts focus to setting up new campaigns and launching new products. This part of the day is exciting, as it’s an opportunity to apply all of the research, testing, and strategies developed earlier in the day.

When launching a new product for a client, an agency must be prepared to craft the perfect product listing with compelling descriptions, bullet points, and images. At the same time, setting up Amazon ads for this new product requires a deep understanding of keyword research and the best practices for campaign structure. Forerunner Marketing’s Amazon advertising services are designed to ensure clients’ product listings are optimized and their ads are set up for success from the start.

New campaigns often require the creation of fresh ad creatives, which might include sponsored video ads, product display ads, or branded content. This stage can involve designers and copywriters collaborating to create high-quality assets that resonate with the target audience. The launch is also an opportunity to test new tactics that the agency hasn’t tried before, which could lead to valuable insights.

Late Afternoon: Performance Monitoring and Adjustments

As the day winds down, the focus shifts to performance monitoring and making last-minute adjustments. By now, the team has reviewed the performance of campaigns set up earlier in the day or in the previous week. If any issues have arisen – whether it’s a low CTR or high ACOS (Advertising Cost of Sale) – the team quickly addresses them.

In this phase, ad budgets are carefully managed. If a campaign is performing well, the team might increase the budget to get even more exposure. If it’s underperforming, they might make immediate changes to the bidding strategy or pause the campaign entirely to reassess.

The agency’s overall objective is always to maintain a balance between maximizing visibility and controlling costs. In Amazon advertising, it’s easy to spend more than necessary if the campaigns aren’t monitored properly. Thus, late afternoon often involves a final check on all active campaigns, making sure everything is optimized for performance.

Wrapping Up: Final Reporting and Preparation for Tomorrow

At the end of the day, an Amazon advertising agency begins to wind down by preparing for the next day. This includes preparing detailed reports for clients, documenting any changes made throughout the day, and setting goals for the following day’s activities. Teams may also discuss any lessons learned and apply them to future campaigns.

Reports usually include key metrics such as sales, impressions, clicks, and ROAS. They’re used not just for tracking performance but also for forecasting future trends and budget allocation. The team will use these insights to develop the next round of optimizations or strategy changes.

The Constant Evolution of Amazon Advertising

A day in the life of an Amazon advertising agency is dynamic and fast-paced. The landscape of e-commerce and digital advertising is constantly changing, and an agency must always be adaptable and ready to implement new strategies. Agencies like Forerunner Marketing are always testing, learning, and optimizing to deliver the best results for their clients.

While no two days are exactly the same, the primary goal remains constant: helping clients succeed on Amazon by driving more traffic to their product listings, increasing sales, and improving their return on investment.

Running an Amazon advertising agency requires expertise, a commitment to data-driven decision-making, and a passion for helping clients succeed. It’s a rewarding industry, and for the team at Forerunner Marketing, every day presents a new opportunity to learn, grow, and deliver exceptional results for clients.